Feathers McGraw, Lead Designer - Build Your Own Kit
Brand
Paper Engine, Build Your Own
Category
Toys & Games, Build Your Own Kit, Aardman
Recreate criminal mastermind Feathers McGraw with Build Your Own’s new, eco-friendly, STEM-inspired kit.
Straight from Oscar®-winning animated short ‘Wallace & Gromit: The Wrong Trousers.’
INDEPENDENT TOY AWARD WINNER 2024 - SILVER
This project aligned with BYO’s playful, family-focused values, creating appeal through interactive design elements inspired by Wallace and Gromit. Collaborating with the marketing and design teams, I ensured cohesive brand representation.
I used consumer insights to refine the design and meet engagement targets, while the project launch targeted fans across multiple channels to maximize reach and impact.
As the cardboard engineer on the Feathers McGraw kit, Jack designed the white model and engineered its movement to ensure a fun and functional product.
The Feathers McGraw kit was produced by Build Your Own, Paper Engine.
Get yours here from Build Your Own kits
https://buildyourownkits.com/product/feathers-mcgraw/
This kit comes with step-by-step video instructions, shot and edited by Jack, to guide users through the assembly process with ease.
In collaboration with: Aardman Animations
Design & Engineering: Jack Strood
Creative Direction: Geff Newland
Product Video Filming & Editing: Jack Strood
Instructional Video Filming & Editing: Jack Strood
Product Photography: Geff Newland
Packaging Design: Geff Newland & BYO Team
Special Thanks: Keith Finch, Melly Morris & BYO Team
Produced by: Build Your Own, Paper Engine
© 2023 Paper Engine. All Rights Reserved.
© 2023 Aardman Animations. Licensed under agreement with Aardman Animations. All Rights Reserved.
